Since 2024, we’ve been working to rewrite the story of plastic waste in Lombok, Indonesia. With no recycling system in place, communities have been left to dump, burn or bury single-use plastics, forced to shoulder the burden without the tools, resources or support to protect their future. This failure became the starting point for co-founders Tom Jackson and Lachie Armstrong. Tom had spent years working in Indonesia’s waste sector, witnessing where systems broke down and who was left behind. Lachie, a trained carpenter, brought a hands-on, solutions-focused mindset grounded in scale and practicality. Together, they shared a belief that real progress starts with the right infrastructure and communities at the centre. Honest was founded on that principle, with the understanding that lasting change begins from within.

Today, we’re proud to operate Lombok’s first recycling and manufacturing centre—collecting, sorting and transforming plastic waste into products, creating jobs and cutting pollution at its source. It’s a working blueprint, designed to scale across Southeast Asia and show what’s possible when local action leads.

What used to be a run-down Futsal court five minutes from South Lombok's main town, Kuta, became the island's first-ever recycling centre. That humble court laid the foundation for everything Honest has become today hosting both our collection, recycling and manufacturing line.